Gotham Rib

What is McRib?

McRib is peace of mind and sense of purpose. McRib is a memory of simpler times—of cool pitchers of lemonade on hot summer days and respect for one’s elders. McRib is renewed consumer confidence and economic prosperity. McRib is conviction in your own beliefs. McRib is Manifest Destiny and the American Dream.

McRib is your first kiss and the embrace of a former lover. McRib is a shoulder to cry on and a confidant in troubled times. McRib is watching your child take his first steps. McRib is your favorite tee shirt fresh from the laundry. McRib is timeless elegance.

McRib is desire. McRib is a thirst you can’t quench and an itch you can’t scratch. McRib is a tangy, sauce-covered reminder of what you didn’t even know you were missing. McRib is ten thousand spoons when all you need is a knife. McRib is a destination. McRib is a state of mind.

What is McRib? McRib is back.